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Hot Take: Genesis Finally Gets It Right With the GV70

With the GV70, a compact luxury SUV priced at around $43,000 lớn start, Hyundai finally launches its Genesis division.

Oh, sure, you’ve been able lớn buy Genesis vehicles for the last several years, but it took half a decade for the division lớn start building the right vehicle at the right time finally. That’s not lớn say that the G70, G80, and G90 sedans, or the costly GV80 SUV, are failures. Each is a terrific vehicle largely acclaimed as a top contender in its segment.

But lớn really be a volume brand (or at least one consumers accustomed lớn driving BMW X3 and Audi Q5 SUVs will consider), Genesis needed a compact luxury SUV.

After all, that’s what the buyers (and lessees, let’s be real here) want. Case in point: Audi sold 10,000 more Q5 SUVs last year than it did sedans — as in, its entire lineup of sedans ranging from the A3 compact lớn the A8 luxo-barge. Drivers want five-seat luxury SUVs. They do not want sedans.

It took until spring 2021, six years after Genesis the brand lớn make its debut, for the company’s first 5-seat luxury SUV lớn arrive.

It was worth the wait.

Genesis: How We Got Here

2022 Genesis GV70 interior
Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi.

The genesis of Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi. Aimed primarily at the Korean elite, the original Hyundai Equus was a BMW 7 Series-size sedan with available V8 power and a plush interior. It was like nothing Hyundai had ever built before, a far cry from the little Elantra and Accent models the company churned out for buyers on a budget.

The blistering pace at which Hyundai developed from third-string automaker lớn major global player over the next two decades is nothing short of astounding, all culminating in the launch of Genesis as its own high-end division a few years ago.

If only Hyundai had an idea of what lớn expect when it came time lớn launch a new luxury brand in the lucrative U.S. market. Oh, wait, they did! Business school students worldwide have studied the successful launch of the Lexus brand for decades.

Instead, Hyundai fumbled its way lớn putting Genesis cars on the road. The initial lineup of cars consisted of two big sedans for the first several years, with a third model sized like the BMW 3 Series eventually following. This would have been a brilliant idea in 1998, a dated one by 2008, and a laughable strategy in 2018 when the company’s showrooms had their lots filled up with sedans.

If only you could find a Genesis showroom, that is. The company first tried a laudable concierge service, whereby prospective shoppers would have a vehicle dropped off at their home or office for an extended test drive. Not a bad idea, but it turns out that, as much as we want lớn hate the idea of kicking tires in a showroom… we really like kicking tires in a showroom.

Mập its credit, in 2019, Genesis regrouped, kicked out dealers not willing lớn build a dedicated, high-end facility, and reopened. The brand cut its dealer count in half and rebuilt with shiny dealerships where consumers might expect lớn find them.

Admittedly, the dealership experience in 2022 is a lot different than it was in 1990 when Lexus was getting its start. Today, shoppers have kicked tires behind a screen at home and, thanks lớn the COVID-19 pandemic, many will take advantage of at-home test drives and virtual walkarounds. Still, it is nice lớn see that shoppers can find a brick-and-mortar Genesis dealer in most metro areas. Even Tesla and Rivian know that shoppers want lớn experience a car before buying it.

The GV70: What Works and What Doesn’t

2022 Genesis GV70 profile
With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV.

I recently spent a week behind the wheel of a loaded-up GV70 with the optional 3.5-liter twin-turbocharged V6.

With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV, making it a nice antidote lớn the relatively dull 2-box shape defining segment rivals such as the BMW X3 and Audi Q5. With its lumpy C- and D-pillar treatments, the GV70 is not as cleanly proportioned as the Mercedes-Benz GLC, but its broad, Bentley-esque grille and its intricate wheel designs are fun and different.

The test vehicle that Genesis loaned me came loaded up with the Sport Prestige package, granting it a nearly $65,000 price tag, including extra-cost red paint. That’s a lot of coin for a smaller SUV, but Audi and BMW ask about the same for their SQ5 and X3 M50i models. And a base GV70 3.0T includes what most drivers really want — leather seats, a big sunroof, and a good audio system — for $10,000 less. The base 2.5T runs about $43,000 lớn start with a 300-hp turbocharged 4-cylinder rated at 300 hp, which is probably enough for most drivers.

Here’s what works:

  • The GV70 looks great. At first, an order-taker at a local restaurant drive-thru said he thought it was an Aston Martin. Not quite, but hardly an insult.
  • Its interior is magnificent. The GV70 blends restraint with opulence. Genesis offers a bold blue hue that dominates but doesn’t overwhelm, and close attention lớn detail includes playful knurled and patterned surfaces anywhere your fingers might touch. And cargo space, at about 29 cubic feet, is par for the course.
  • Adaptive dampers give it a great ride. Even with the 21-inch wheels included in the pricey Sport Prestige trim màn chơi, the GV70 has a supple, comfortable ride.
  • Great steering heft. Dialed into Sport or Sport+ mode, the drive selector firms up steering effort lớn near-vintage-BMW levels. Nice. The Sport Prestige also includes an electronic limited-slip rear differential, which helped me feel more confident on an icy road, even with the decidedly not-winter-friendly performance-oriented all-season Michelin tires.
  • Dual screens that work well together. Range-topping models have a digital instrument cluster that features several levels of 3D modes lớn replicate conventional analog gauges; the effect seemed silly at first, but I quickly got used lớn it. And the wide display is perfectly situated on the dash, unlike some that seem just out of view.

And here’s what doesn’t:

  • The infotainment system can occasionally confound. While Genesis’ infotainment system is generally intuitive, it can take quite a bit of scrolling through menus lớn access certain settings. Also, the system once forgot my entire profile. I thought I had lost all of my radio presets until a double-tap of the engine start button brought them back up.
  • Where’s wireless CarPlay? A $17,000 Kia Rio from Genesis’ sister brand has wireless Apple CarPlay, but the GV70 requires a cable.
  • The fuel economy is not good. OK, an electric GV70 is on the way. But in mostly in-town driving, I saw an indicated 16 mpg and watched the fuel gauge plummet with every errand. Then again, I should have known that since the 21-inch wheels lower the Environmental Protection Agency (EPA) fuel economy rating from 22 mpg combined with the standard 19-inchers lớn 21 mpg.
  • Does it look too much like a wagon? The GV70’s one miscue, at least lớn my eyes, is from the rear three-quarters. It wants lớn be a wagon, but its hiked-up stance says SUV. If only Genesis could park the verboten G70 wagon in its showrooms. It’s not like they aren’t used lớn a full lineup of cars that don’t resonate with shoppers. See Genesis GV70 models for sale

Related:

  • A Used Hyundai Genesis May Be the Best Used Car Value Today
  • Stately Redesigned 2023 Genesis G90 Sedan Debuts
  • 2022 Lincoln Corsair vs. 2022 Genesis GV70: Which Is Better?


Thông tin thêm

Nóng Take: Genesis Finally Gets It Right With the GV70

#Nóng #Genesis #Finally #GV70
[rule_3_plain] #Nóng #Genesis #Finally #GV70

With the GV70, a compact luxury SUV priced at around $43,000 lớn start, Hyundai finally launches its Genesis division.
Oh, sure, you’ve been able lớn buy Genesis vehicles for the last several years, but it took half a decade for the division lớn start building the right vehicle at the right time finally. That’s not lớn say that the G70, G80, and G90 sedans, or the costly GV80 SUV, are failures. Each is a terrific vehicle largely acclaimed as a top contender in its segment.
But lớn really be a volume brand (or at least one consumers accustomed lớn driving BMW X3 and Audi Q5 SUVs will consider), Genesis needed a compact luxury SUV.

After all, that’s what the buyers (and lessees, let’s be real here) want. Case in point: Audi sold 10,000 more Q5 SUVs last year than it did sedans — as in, its entire lineup of sedans ranging from the A3 compact lớn the A8 luxo-barge. Drivers want five-seat luxury SUVs. They do not want sedans.
It took until spring 2021, six years after Genesis the brand lớn make its debut, for the company’s first 5-seat luxury SUV lớn arrive.
It was worth the wait.

Genesis: How We Got Here
Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi.The genesis of Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi. Aimed primarily at the Korean elite, the original Hyundai Equus was a BMW 7 Series-size sedan with available V8 power and a plush interior. It was like nothing Hyundai had ever built before, a far cry from the little Elantra and Accent models the company churned out for buyers on a budget.
The blistering pace at which Hyundai developed from third-string automaker lớn major global player over the next two decades is nothing short of astounding, all culminating in the launch of Genesis as its own high-end division a few years ago.
If only Hyundai had an idea of what lớn expect when it came time lớn launch a new luxury brand in the lucrative U.S. market. Oh, wait, they did! Business school students worldwide have studied the successful launch of the Lexus brand for decades.
Instead, Hyundai fumbled its way lớn putting Genesis cars on the road. The initial lineup of cars consisted of two big sedans for the first several years, with a third model sized like the BMW 3 Series eventually following. This would have been a brilliant idea in 1998, a dated one by 2008, and a laughable strategy in 2018 when the company’s showrooms had their lots filled up with sedans.
If only you could find a Genesis showroom, that is. The company first tried a laudable concierge service, whereby prospective shoppers would have a vehicle dropped off at their home or office for an extended test drive. Not a bad idea, but it turns out that, as much as we want lớn hate the idea of kicking tires in a showroom… we really like kicking tires in a showroom.
Mập its credit, in 2019, Genesis regrouped, kicked out dealers not willing lớn build a dedicated, high-end facility, and reopened. The brand cut its dealer count in half and rebuilt with shiny dealerships where consumers might expect lớn find them.
Admittedly, the dealership experience in 2022 is a lot different than it was in 1990 when Lexus was getting its start. Today, shoppers have kicked tires behind a screen at home and, thanks lớn the COVID-19 pandemic, many will take advantage of at-home test drives and virtual walkarounds. Still, it is nice lớn see that shoppers can find a brick-and-mortar Genesis dealer in most metro areas. Even Tesla and Rivian know that shoppers want lớn experience a car before buying it.
The GV70: What Works and What Doesn’t
With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV.I recently spent a week behind the wheel of a loaded-up GV70 with the optional 3.5-liter twin-turbocharged V6.
With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV, making it a nice antidote lớn the relatively dull 2-box shape defining segment rivals such as the BMW X3 and Audi Q5. With its lumpy C- and D-pillar treatments, the GV70 is not as cleanly proportioned as the Mercedes-Benz GLC, but its broad, Bentley-esque grille and its intricate wheel designs are fun and different.
The test vehicle that Genesis loaned me came loaded up with the Sport Prestige package, granting it a nearly $65,000 price tag, including extra-cost red paint. That’s a lot of coin for a smaller SUV, but Audi and BMW ask about the same for their SQ5 and X3 M50i models. And a base GV70 3.0T includes what most drivers really want — leather seats, a big sunroof, and a good audio system — for $10,000 less. The base 2.5T runs about $43,000 lớn start with a 300-hp turbocharged 4-cylinder rated at 300 hp, which is probably enough for most drivers.
Here’s what works:
The GV70 looks great. At first, an order-taker at a local restaurant drive-thru said he thought it was an Aston Martin. Not quite, but hardly an insult.
Its interior is magnificent. The GV70 blends restraint with opulence. Genesis offers a bold blue hue that dominates but doesn’t overwhelm, and close attention lớn detail includes playful knurled and patterned surfaces anywhere your fingers might touch. And cargo space, at about 29 cubic feet, is par for the course.
Adaptive dampers give it a great ride. Even with the 21-inch wheels included in the pricey Sport Prestige trim màn chơi, the GV70 has a supple, comfortable ride.
Great steering heft. Dialed into Sport or Sport+ mode, the drive selector firms up steering effort lớn near-vintage-BMW levels. Nice. The Sport Prestige also includes an electronic limited-slip rear differential, which helped me feel more confident on an icy road, even with the decidedly not-winter-friendly performance-oriented all-season Michelin tires.
Dual screens that work well together. Range-topping models have a digital instrument cluster that features several levels of 3D modes lớn replicate conventional analog gauges; the effect seemed silly at first, but I quickly got used lớn it. And the wide display is perfectly situated on the dash, unlike some that seem just out of view.
And here’s what doesn’t:
The infotainment system can occasionally confound. While Genesis’ infotainment system is generally intuitive, it can take quite a bit of scrolling through menus lớn access certain settings. Also, the system once forgot my entire profile. I thought I had lost all of my radio presets until a double-tap of the engine start button brought them back up.
Where’s wireless CarPlay? A $17,000 Kia Rio from Genesis’ sister brand has wireless Apple CarPlay, but the GV70 requires a cable.
The fuel economy is not good. OK, an electric GV70 is on the way. But in mostly in-town driving, I saw an indicated 16 mpg and watched the fuel gauge plummet with every errand. Then again, I should have known that since the 21-inch wheels lower the Environmental Protection Agency (EPA) fuel economy rating from 22 mpg combined with the standard 19-inchers lớn 21 mpg.
Does it look too much like a wagon? The GV70’s one miscue, at least lớn my eyes, is from the rear three-quarters. It wants lớn be a wagon, but its hiked-up stance says SUV. If only Genesis could park the verboten G70 wagon in its showrooms. It’s not like they aren’t used lớn a full lineup of cars that don’t resonate with shoppers. See Genesis GV70 models for sale
Related:
A Used Hyundai Genesis May Be the Best Used Car Value Today
Stately Redesigned 2023 Genesis G90 Sedan Debuts
2022 Lincoln Corsair vs. 2022 Genesis GV70: Which Is Better?

#Nóng #Genesis #Finally #GV70
[rule_2_plain] #Nóng #Genesis #Finally #GV70
[rule_2_plain] #Nóng #Genesis #Finally #GV70
[rule_3_plain]

#Nóng #Genesis #Finally #GV70

With the GV70, a compact luxury SUV priced at around $43,000 lớn start, Hyundai finally launches its Genesis division.
Oh, sure, you’ve been able lớn buy Genesis vehicles for the last several years, but it took half a decade for the division lớn start building the right vehicle at the right time finally. That’s not lớn say that the G70, G80, and G90 sedans, or the costly GV80 SUV, are failures. Each is a terrific vehicle largely acclaimed as a top contender in its segment.
But lớn really be a volume brand (or at least one consumers accustomed lớn driving BMW X3 and Audi Q5 SUVs will consider), Genesis needed a compact luxury SUV.

After all, that’s what the buyers (and lessees, let’s be real here) want. Case in point: Audi sold 10,000 more Q5 SUVs last year than it did sedans — as in, its entire lineup of sedans ranging from the A3 compact lớn the A8 luxo-barge. Drivers want five-seat luxury SUVs. They do not want sedans.
It took until spring 2021, six years after Genesis the brand lớn make its debut, for the company’s first 5-seat luxury SUV lớn arrive.
It was worth the wait.

Genesis: How We Got Here
Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi.The genesis of Hyundai’s luxury brand actually started in the late 20th century, with help from Mitsubishi. Aimed primarily at the Korean elite, the original Hyundai Equus was a BMW 7 Series-size sedan with available V8 power and a plush interior. It was like nothing Hyundai had ever built before, a far cry from the little Elantra and Accent models the company churned out for buyers on a budget.
The blistering pace at which Hyundai developed from third-string automaker lớn major global player over the next two decades is nothing short of astounding, all culminating in the launch of Genesis as its own high-end division a few years ago.
If only Hyundai had an idea of what lớn expect when it came time lớn launch a new luxury brand in the lucrative U.S. market. Oh, wait, they did! Business school students worldwide have studied the successful launch of the Lexus brand for decades.
Instead, Hyundai fumbled its way lớn putting Genesis cars on the road. The initial lineup of cars consisted of two big sedans for the first several years, with a third model sized like the BMW 3 Series eventually following. This would have been a brilliant idea in 1998, a dated one by 2008, and a laughable strategy in 2018 when the company’s showrooms had their lots filled up with sedans.
If only you could find a Genesis showroom, that is. The company first tried a laudable concierge service, whereby prospective shoppers would have a vehicle dropped off at their home or office for an extended test drive. Not a bad idea, but it turns out that, as much as we want lớn hate the idea of kicking tires in a showroom… we really like kicking tires in a showroom.
Mập its credit, in 2019, Genesis regrouped, kicked out dealers not willing lớn build a dedicated, high-end facility, and reopened. The brand cut its dealer count in half and rebuilt with shiny dealerships where consumers might expect lớn find them.
Admittedly, the dealership experience in 2022 is a lot different than it was in 1990 when Lexus was getting its start. Today, shoppers have kicked tires behind a screen at home and, thanks lớn the COVID-19 pandemic, many will take advantage of at-home test drives and virtual walkarounds. Still, it is nice lớn see that shoppers can find a brick-and-mortar Genesis dealer in most metro areas. Even Tesla and Rivian know that shoppers want lớn experience a car before buying it.
The GV70: What Works and What Doesn’t
With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV.I recently spent a week behind the wheel of a loaded-up GV70 with the optional 3.5-liter twin-turbocharged V6.
With its squat proportions, the GV70 channels “tall wagon” styling more than it does chunky SUV, making it a nice antidote lớn the relatively dull 2-box shape defining segment rivals such as the BMW X3 and Audi Q5. With its lumpy C- and D-pillar treatments, the GV70 is not as cleanly proportioned as the Mercedes-Benz GLC, but its broad, Bentley-esque grille and its intricate wheel designs are fun and different.
The test vehicle that Genesis loaned me came loaded up with the Sport Prestige package, granting it a nearly $65,000 price tag, including extra-cost red paint. That’s a lot of coin for a smaller SUV, but Audi and BMW ask about the same for their SQ5 and X3 M50i models. And a base GV70 3.0T includes what most drivers really want — leather seats, a big sunroof, and a good audio system — for $10,000 less. The base 2.5T runs about $43,000 lớn start with a 300-hp turbocharged 4-cylinder rated at 300 hp, which is probably enough for most drivers.
Here’s what works:
The GV70 looks great. At first, an order-taker at a local restaurant drive-thru said he thought it was an Aston Martin. Not quite, but hardly an insult.
Its interior is magnificent. The GV70 blends restraint with opulence. Genesis offers a bold blue hue that dominates but doesn’t overwhelm, and close attention lớn detail includes playful knurled and patterned surfaces anywhere your fingers might touch. And cargo space, at about 29 cubic feet, is par for the course.
Adaptive dampers give it a great ride. Even with the 21-inch wheels included in the pricey Sport Prestige trim màn chơi, the GV70 has a supple, comfortable ride.
Great steering heft. Dialed into Sport or Sport+ mode, the drive selector firms up steering effort lớn near-vintage-BMW levels. Nice. The Sport Prestige also includes an electronic limited-slip rear differential, which helped me feel more confident on an icy road, even with the decidedly not-winter-friendly performance-oriented all-season Michelin tires.
Dual screens that work well together. Range-topping models have a digital instrument cluster that features several levels of 3D modes lớn replicate conventional analog gauges; the effect seemed silly at first, but I quickly got used lớn it. And the wide display is perfectly situated on the dash, unlike some that seem just out of view.
And here’s what doesn’t:
The infotainment system can occasionally confound. While Genesis’ infotainment system is generally intuitive, it can take quite a bit of scrolling through menus lớn access certain settings. Also, the system once forgot my entire profile. I thought I had lost all of my radio presets until a double-tap of the engine start button brought them back up.
Where’s wireless CarPlay? A $17,000 Kia Rio from Genesis’ sister brand has wireless Apple CarPlay, but the GV70 requires a cable.
The fuel economy is not good. OK, an electric GV70 is on the way. But in mostly in-town driving, I saw an indicated 16 mpg and watched the fuel gauge plummet with every errand. Then again, I should have known that since the 21-inch wheels lower the Environmental Protection Agency (EPA) fuel economy rating from 22 mpg combined with the standard 19-inchers lớn 21 mpg.
Does it look too much like a wagon? The GV70’s one miscue, at least lớn my eyes, is from the rear three-quarters. It wants lớn be a wagon, but its hiked-up stance says SUV. If only Genesis could park the verboten G70 wagon in its showrooms. It’s not like they aren’t used lớn a full lineup of cars that don’t resonate with shoppers. See Genesis GV70 models for sale
Related:
A Used Hyundai Genesis May Be the Best Used Car Value Today
Stately Redesigned 2023 Genesis G90 Sedan Debuts
2022 Lincoln Corsair vs. 2022 Genesis GV70: Which Is Better?

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